MERCH I was fairly unfamiliar with My Morning Jacket when I was asked to work on them. I had a friend who swore by them, but I had never really listened.
After doing some research on the band and their frontman Jim James I chose to mix their sound and Kentucky roots with a wooded scene and a messy script font. I think it balances nicely with the bands vibe and tendency to experiment a little.
THE FACT THAT MY HEART IS BEAING IS ALL THE PROOF YOU NEED.