abercrombie kids Redesign
2011

Redesigning abercrombiekids.com was a take down from the Abercrombie & Fitch site. The goal when designing for the "kids" brand was always to make it seem like it's following in it's older brother's footsteps. Navy blue has always been used to help distinguish the two brands.
abercrombie kids Redesign by Jeff Rigsby
. . .

ART DIRECTOR
Jeff Rigsby

DESIGNER
Jeff Rigsby

UX
Jeff Rigsby